In response to comments made by Frederic Rouzaud, the managing director of Louis Roderer Cristal, Jay-Z and his upscale sports lounge, The 40/40 Club, have announced that they will no longer be serving Cristal Champagne and Jay-Z will further help lead the boycott against Cristal Champagne in the world of hip-hop.
Despite loyal patronage by Jay-Z, his clientele, and the entire hip-hop community, Rouzaud said in a special edition of The Economist magazine that the company observes its association with the rap world with “curiosity and serenity.” Even though Jay and other rappers continually support the brand by including Cristal in their lyrics, as Jay did in his number 1 hit “Hard Knock Life,” Rouzaud has labeled the name-checks as “unwelcome attention.”
“It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the ‘hip-hop’ culture as “unwelcome attention.” I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life,” said Jay-Z.
The 40/40 Club franchise will now be serving only Krug and Dom Perignon to patrons thirsting for plush champagne products.
5 responses to “Jay Z says NO to Cristal”
fuck them cocksuckas. u know niggas adjust, so now we only sipp krug and dom perignon, hen and rossie ima bay boy im floussie. holla at cha boy.
Yeah Raw, fuck piss-tal, throw that bullshit in the garbage with tommy bitchfinger and the rest of them red-neck brands. Big ups to Roca Wear and Sean John etc.
fuck yeh ….. give it up for dom perignon… The only champ ill be sipping while getting my crunk on.
first of all why would you support a product without gettin paid to endorse it ? second every broke person in the hood is already too caught up with the the thought of buying this product, that you didnt get paid to endorse . dont be upset about it now, its too late he already spent the money . meanwhile keep supporting all those other brands and labels of your masters.
ronessia: "first of all why would you support a product without gettin paid to endorse it ?"
Because you like it?